Dead Ahead: The Web Dilemma and the New Rules of Business (Gebundene Ausgabe)

Dead Ahead: The Web Dilemma and the New Rules of Business (Gebundene Ausgabe)
von Kenneth J. Orton

Rezensionen:

Managers who recognize the Internet's importance but don't know how to incorporate it into their own operations will benefit fromDead Ahead. Written by consultant Laurie Windham with Jon Samsel, it introduces six utilitarian cyberbusiness guidelines derived from firsthand research and observations by practitioners such as Robert Olson of Virtual Vineyards. They are: satisfying individual market requirements (such as information, sales, distribution, and support); resolving conflicts with existing strategies (such as those related to Encyclopedia Britannica's total reconfiguration of its sales procedures); establishing and sustaining customer loyalty (by addressing factors including visibility and awareness); creating appropriate executive and organizational structures, skill sets, and funding models (with suggestions for "educating and energizing" management, among others); making long-term technology decisions (through explanations of hardware, content, and additional components); and understanding barriers to global expansion (with, for instance, advice on learning specific local regulations). There's also a useful concluding chapter with checklists and questions to help put the ideas into practice.--Howard Rothman

Managers who recognise the internet's importance but don't know how to incorporate it into their own operations will benefit fromDead Ahead. Written by consultant Laurie Windham with Jon Samsel, it introduces six utilitarian cyberbusiness guidelines derived from first-hand research and observations by practitioners like Robert Olson of Virtual Vineyards. They are: satisfying individual market requirements (such as information, sales, distribution and support); resolving conflicts with existing strategies (like those related to Encyclopedia Britannica's total reconfiguration of its sales procedures); establishing and sustaining customer loyalty (by addressing factors including visibility and awareness); creating appropriate executive and organisational structures, skill sets and funding models (with suggestions for "educating and energizing" management, among others); making long-term technology decisions (through explanations of hardware, content and additional components); and understanding barriers to global expansion (with, for instance, advice on learning specific local regulations). There is also a useful concluding chapter with checklists and questions to help put the ideas into practice. --Howard Rothman, Amazon.com

Alle Rezensionen ansehen...

Angebote zu Dead , Ahead , Web ab 1 Euro!

Sonstige Artikel:

Elgato EyeTV MAC DVB-T Karte USB 2.0 Stick extern von Elgato
Soul Lounge-40 Soulful Grooves [Box-Set] von Various
Kleine Gespenster-Geschichten zum Vorlesen (Gebundene Ausgabe) von Isabel Abedi, Barbara Scholz

Mehr zu Business & Investing, E-commerce, Strategy & Competition, Manager's Guides to Computing, Computers & Internet, Internet Commerce

Home ..., Angebote ansehen ..., Begleitseite ...

Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de