Consumer Behaviour in Tourism: An International Perspective (Taschenbuch) von John Swarbrooke, Susan Hroner, Susan Horner   Synopsis: "Consumer Behaviour in Tourism" takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and, transport. The authors provide an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. The cases include: PGL; the segmentation of the outbound Japanese market; the Savoy Group of Hotels; Cathay Pacific Customer Questionnaire; First Choice Holidays; Carnival Cruise Lines; Wensleydale Creamery (UK); Societe Roquefort (France); British Airways Environmental Policy; TUI Germany Environmental Policy; Easyjet; Destination Marketing in Las Vegas, USA; and, Taiwan and the emergence of a new major outbound tourism market. The first european textbook on the subject, it includes international examples and case studies, and interactive text with exercises and discussion points. Rezensionen ansehen...   Angebote zu  Consumer ,  Behaviour ,  Tourism  ab 1 Euro! Siehe auch folgende Artikel: Marketing in Travel and Tourism (Assessment of Nvqs and Svqs Series) (Assessment of Nvqs and Svqs Series) von Victor T. C. Middleton Sonstige Artikel: Intensivvorbereitung auf die Amtsarztprüfung1-10 von R. Schnürch Das große Blendwerk. Wie Gedanken und Erinnerungen uns täuschen (Gebundene Ausgabe) von Hermann R. Lehner JBL on Tour mobile Lautsprecher-System schwarz von JBL Mehr zu  Travel,  Business & Investing,  Hospitality, Travel & Tourism,  Motivational,  Consumer Behavior,  Popular Economics,  Geography,  Travel Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)