Zag: The Number One Strategy of High-performance Brands (Taschenbuch) von Marty Neumeier   Synopsis: In today's world of instant communications and me-too products, it is very hard to keep up with, let alone overtake the competition. So how do you make sure you stay one step ahead and out-manoeuvre the competition? According to Neuheimer, the answer is simple. When competitors zig, you zag. In his latest book, he explains and illustrates the importance of building a high-performance brand that harnesses the power of differentiation. In today's extremely cluttered marketplace, traditional differentiation is no longer enough and companies needs radical differentiation' to stand out and create a lasting value for their shareholders and customers. Hence they zig and you zag. Written from an insider's point of view, this is an entertaining read that will not only ensure you understand the basic principles in differentiating your brand but will be able to put theory into practice. It explains the 17 steps needed for designing difference; into your brand, why certain products fail and how to succeed at all three stages of the competition cycle. Want to stay one step ahead of the competitors, then remember, they zig and you zag. Rezensionen ansehen...   Angebote zu  Zag ,  Number ,  Strategy  ab 1 Euro! Siehe auch folgende Artikel: The Brand Gap. How to bridge the distance between business strategy and design: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview von Marty Neumeier Made to Stick: Why Some Ideas Survive and Others Die von Chip Heath Brandtner on Branding von Michael Brandtner The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) von John Maeda Mehr zu  Business & Investing,  Management,  Marketing,  Computers & Internet,  Graphic Design,  Graphics & Multimedia Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)