Principles of Marketing. European Edition (Pie) (Taschenbuch) von Philip Kotler, Veronica Wong, John Saunders   Synopsis: Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition ""has changed to reflect marketing's ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce. In addition, recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn, not from Europe alone, but from the US, Japan, South-East Asia and Africa. This is suitable for any undergraduate or postgraduate undertaking an introductory course in marketing. Rezensionen ansehen...   Angebote zu  Principles ,  Marketing ,  European  ab 1 Euro! Siehe auch folgende Artikel: Basic Business Statistics: Concepts and Applications (Pie) von David Levine Research Methods for Business Students von Mark N. K. Saunders Accounting. An Introduction von E. J. McLaney How English Works with Answer Key: Grammar Practice Book (With Answers) von Walter Swan Mehr zu  Business & Investing,  Marketing & Sales Home ...,    Angebote ansehen ...,    Begleitseite ... Herausgeber dieser Seite ist DomainLoc.com GmbH - Partner von Amazon.de Copyright © DomainLoc.com GmbH (Impressum)